Royalty & Loyalty is a conceptual publishing venture that unveils the hidden world of organized crime. With "The New Mob" as its flagship release, the brand explores the shifting dynamics of mafia influence, revealing layers of power and loyalty in these underground networks. Sketching and ideation drove every aspect of this brand, from the bold logo to the package design, which reflects the covert themes within the book.

The packaging is designed to embody secrecy, drawing inspiration from hidden compartments within books to symbolize the concealed truths readers will unearth. Through carefully crafted package design and packaging comps, the book jacket features peeling layers, visually inviting readers to delve beneath the surface. Final photography captures the fully realized packaging and book jacket, showcasing the intricate, layered design that brings this concept to life.

Intentional details deepen the storytelling: the logo’s chess pieces, "King" and "Pawn," signify loyalty, while the crown—formed from book and pen tips—embodies the power of knowledge. The brand's visual identity, as seen in the final photography of the packaging, captures the intrigue and depth of its themes, inviting readers into a journey where every page unveils new layers of hidden truths.