Solutions is a conceptual study in eco-friendly household cleaning products, designed to be effective while also bringing a sense of playfulness to everyday chores. The all-natural, non-toxic cleaning concentrate prioritizes safety and sustainability, with research and sketching guiding the brand's development. The package design uses recycled paper materials, reinforcing an eco-friendly ethos while also featuring visuals that don’t take themselves too seriously—perfect for adding a little humor to your cleaning routine.

Hand-drawn graphics infuse the brand’s logo and packaging with a fun, whimsical vibe, showcasing a commitment to authenticity and a lighthearted approach. The name “Solutions” is also a play on words: a one-stop solution to all of the consumer’s household cleaning needs, an eco-friendly solution to wasteful cleaning product packaging, as well as literally a cleaning solution when the powder is mixed with water. The playful design elements make it clear that while the product gets the job done, cleaning can still be enjoyable. Building packaging comps was crucial to ensuring that this lively and cohesive brand identity came through, while photography highlighted the inviting and cheerful nature of the visuals.

Overall, Solutions embodies a thoughtful yet humorous take on eco-conscious design. Combining sustainable packaging with silly, hand-crafted visuals, this project makes the serious mission of reducing environmental impact a bit more fun. Through careful research, light-hearted illustration, and vibrant photography, this theoretical brand offers a delightful way to keep homes clean while keeping spirits high.