1836 Hardscrabble is named after the year the Bridgeport neighborhood of Chicago was founded and the towns' original name.
1836 is a nonprofit organization which helps professional artists and art enthusiasts to showcase their aesthetics. The organization’s mission would be to promote culture and visual arts education, and to help encourage and support emerging artists. A featured artist’s works would be reproduced in Limited Edition runs of a variety of locally produced, handmade products (shirts, socks, ties, belts, and tote bags) using only responsibly sourced materials.
The logo and main graphic were created using traditional letterpress printing and the packaging was designed to use an abundance of color while also revealing the products.