In Gaelic, the term for whiskey is “uisce beatha” which is pronounced “Ish-Ka Ba-Ha”, and means “Water of Life”. My mother’s maiden name is O’Connor, and the family crest contains an image of an oak tree. Oak trees are also associated with the tree of life in Celtic tradition. The company name and logo were designed in honor of my family heritage. The typeface used for the name OAK was designed specifically for this project to evoke a feeling of history.
The repeating line work pattern in the background of the packaging is actually the contour of the country of Ireland, and was designed to mimic the rings of a tree trunk. The colors used were meant to enhance the feeling of warmth and richness of the product.