Visual rhetoric explores the power of signs and symbols in shaping human communication, impacting how we perceive and behave within society. At the heart of this field is semiotics, the study of these visual cues and their embedded meanings, which influence everything from advertising to political messages. Understanding this language of symbols offers insight into the unseen forces that guide our daily interactions and societal norms.
However, the rise of self-absorption in society poses a troubling question: when did values like empathy, decency, and respect start to fade? This decline in collective consciousness manifests through self-centered behavior in public and professional spaces, eroding social cohesion and leaving communities fragmented. We see it in the disregard for the common good—unreported crimes, littered streets, and neglect for the marginalized.
Yet, there’s hope in shifting focus from individualism to communal well-being. Prioritizing empathy and collective values can lead to cleaner, safer, and more connected communities. By understanding and challenging the symbols that perpetuate selfishness, we have the opportunity to inspire positive change and work toward a more compassionate, respectful society.
the meaning or relationship of meanings of a sign or set of signs
I was fortunate enough to have the opportunity to do a weekend-long workshop with Spanish designer Manuel Estrada. I was inspired by his process. Using collage to "sketch" his concepts was an entirely new approach for me, so for this portion of the project I decided to step away from my sharpies and sketchbook,pick up my exacto knife and get to work. It was far more difficult than I had imagined. But, the process and experience was well worth stepping outside of my comfort zone.
the ways in which context contributes to meaning
the formal properties of languages and systems of symbols
